AdWordsMarket Support

If you are unsure how to find the right keywords for you business, you may want to look at this example:

Example You have a website that sells sport shoes online. You want to set up PPC ads and are wondering which keywords to target. You jot down a quick list of the first keywords that come to mind: buy shoes online online shoe store sneakers etc. Now pick the one central word that defines you buisiness best: shoes. You want to start with a broad single word so you can see the most popular queries containing that word. Type "shoes" into the keyword research field and press enter. Scan the results for keyword phrases that are relevant to your site. Choose "Add to Basket" for relevant keywords. From this list you may notice that your initial keyword (buy shoes online) doesn't get a lot of traffic, but keywords like "nike shoes", "golf shoes", "running shoes" and so on do get lots of traffic. With these phrases in your Keyword Basket, it's time to dig deeper into the keyword pile. Try a search for "shoe" (singular), try a search for "nike" or "golf" and repeat steps 2 and 3 from above. Each time pick out the best relevant keywords (avoid adding "prada shoes" to your list if you don't sell them). Relevancy will be your friend later on. Searching through the keywords like this, you may find a lot of people search for "nike air max", even more than "nike shoes" and it's less competitive, bingo! When you do this for all your initial keywords, you'll probably end up with a very different list than you started out with. Use the results to optimise your webpages (i.e. make a special nike air max section) and get more traffic from your natural search engine listings. You could set up Text Ads on Google AdWords or Overture linking to your nike air max order page.

Sources The Database contains samples of real-word searches (done by real people) taken from various search engines across the world. Currently, the database contains samples from the following countries: US / International Germany Netherlands Denmark Sweden France (as of Sept 04) We plan to add samples from Belgium, Spain, Italy and the UK soon. Due to the current composition of the databases, German and Dutch words may seem slightly overrated compared to English keywords. Popularity Please note that the number you see under Popularity is the number of times a search appeared in our sampes (regardless of origin), without statistical corrections or estimates. In other words, do not view the popularity figure as the actual number of searches done world wide on that keyword, the actual number is many times larger. The Popularity number is your indicator to find the keyword combinations that generate the most traffic. Competing pages The Competing Pages number represents the number of webpages (results) found when searching for that that keyword on a major search engine. Currently, these numbers come from Yahoo! and AlltheWeb. These indexes are slighly smaller than Google's, but much bigger than most others, so the results found on these engines should be a good overall indicator of what you are up against. Please note that Competing Pages data is not available for all keywords yet. If the competing pages are zero, we have not retreived the information for that keyword yet. Also, some 'adult' related keywords may have suspiciously low competing pages. This is due to Offensive Content filters built into Yahoo and Alltheweb. We will correct this soon. Keyword Effectiveness Index The Index number is an attempt to indicate keyword effectiveness. If a keyword is popular and is found on only a few pages, the Index will be high (representing a good chance to get traffic from this keyword). The exact forulula used is KEI = P2/C (where P=Popularity, C=Competing Pages) Overrated keywords Out of place/overrated keywords can appear in the research results due to automated search scripts (such as position checkers). Certain keywords are queried many times by automated software, which inflates their popularity when picked up in our sample. AdWordsMarket attempts to filter out these keywords to give you the most acurated human generated keyword research available. Usually these keywords are easy to spot, they are out of place in their ranking or have an extemely high search to competing pages ratio. If you find a keyword that you think should be filtered out, please let us know.

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