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About AdWordsMarket.com Data

This section is provided to give you an idea of how the AdWordsMarket database is compiled so you can better judge it's accuracy for you specific situation. This section is updated reguarly as the composition of our data sources change.

Sources

The Database contains samples of real-word searches (done by real people) taken from various search engines across the world.

Currently, the database contains samples from the following countries:

  • US / International
  • Germany
  • Netherlands
  • Denmark
  • Sweden

We plan to add samples from France, Belgium, Spain, Italy and the UK soon. Due to the current composition of the databases, German and Dutch words may seem slightly overrated compared to English keywords.

Popularity

Please note that the number you see under Popularity is the number of times a search appeared in our sampes (regardless of origin), without statistical corrections or estimates.

In other words, do not view the popularity figure as the actual number of searches done world wide on that keyword, the actual number is many times larger.

The Popularity number is your indicator to find the keyword combinations that generate the most traffic.

Competing pages

The Competing Pages number represents the number of webpages (results) found when searching for that that keyword on a major search engine. Currently, these numbers come from Yahoo! and AlltheWeb. These indexes are slighly smaller than Google's, but much bigger than most others, so the results found on these engines should be a good overall indicator of what you are up against.

Please note that Competing Pages data is not available for all keywords yet. If the competing pages are zero, we have not retreived the information for that keyword yet. Also, some 'adult' related keywords may have suspiciously low competing pages. This is due to Offensive Content filters built into Yahoo and Alltheweb. We will correct this soon.

Keyword Effectiveness Index

The Index number is an attempt to indicate keyword effectiveness. If a keyword is popular and is found on only a few pages, the Index will be high (representing a good chance to get traffic from this keyword).

Overrated keywords

Out of place/overrated keywords can appear in the research results due to automated search scripts (such as position checkers). Certain keywords are queried many times by automated software, which inflates their popularity when picked up in our sample. AdWordsMarket attempts to filter out these keywords to give you the most acurated human generated keyword research available. Usually these keywords are easy to spot, they are out of place in their ranking or have an extemely high search to competing pages ratio. If you find a keyword that you think should be filtered out, please let us know.